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Writer's pictureStuart Greenfield

How to maximise press release success - its more than social media!


Writing news, getting the story, creating the right message appears to be straight forward what with social media, and everyone able to tell their own story but in reality using social media is just part of the way your business and brand needs to connect with your audience.


Businesses dedicated to connecting with professional journalists across the World are incredibly powerful influencers in their own right.


They combine dedicated teams using data and subscription engines to provide services to journalists, publications, and those with a story to tell.


In essence if you don't use one of these services then at least you should be aware of who they are.


I've created a short list of 15 organisations below whom are in the business of making the news for you.


PR Newswire: PR Newswire is a popular press release distribution service that allows businesses to distribute their press releases to a network of media outlets. The service offers a wide range of distribution options, including targeted industry lists, social media sharing, and multimedia distribution. PR Newswire has been used by many businesses and has positive reviews from its users. Its website is www.prnewswire.com.


Business Wire: Business Wire is another popular press release distribution service that offers a broad range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. Business Wire has been used by many businesses and has positive reviews from its users. Its website is www.businesswire.com.


Cision: Cision is a PR and marketing software company that offers a wide range of services, including press release distribution, media monitoring, and influencer marketing. Cision's press release distribution service allows businesses to distribute their press releases to a targeted list of media outlets. Cision has been used by many businesses and has positive reviews from its users. Its website is www.cision.com.


PRWeb: PRWeb is a press release distribution service that offers a broad range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. PRWeb has been used by many businesses and has positive reviews from its users. Its website is www.prweb.com.


Send2Press: Send2Press is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. Send2Press has been used by many businesses and has positive reviews from its users. Its website is www.send2press.com.


eReleases: eReleases is a press release distribution service that offers a broad range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. eReleases has been used by many businesses and has positive reviews from its users. Its website is www.ereleases.com.


PRLog: PRLog is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. PRLog has been used by many businesses and has positive reviews from its users. Its website is www.prlog.org.


PitchEngine: PitchEngine is a PR software company that offers a wide range of services, including press release distribution, media monitoring, and influencer marketing. PitchEngine's press release distribution service allows businesses to distribute their press releases to a targeted list of media outlets. PitchEngine has been used by many businesses and has positive reviews from its users. Its website is www.pitchengine.com.


PR Underground: PR Underground is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. PR Underground has been used by many businesses and has positive reviews from its users. Its website is www.prunderground.com.



GlobeNewswire: GlobeNewswire is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. GlobeNewswire has been used by many businesses and has positive reviews from its users. Its website is www.globenewswire.com.



PR.com: PR.com is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. PR.com has been used by many businesses and has positive reviews from its users. Its website is www.pr.com.


Newswire: Newswire is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. Newswire has been used by many businesses and has positive reviews from its users. Its website is www.newswire.com.


PRLeap: PRLeap is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. PRLeap has been used by many businesses and has positive reviews from its users. Its website is www.prleap.com.


Muck Rack: Muck Rack is a media database and monitoring platform that allows businesses to find and connect with journalists and media outlets. Muck Rack's press release distribution service allows businesses to distribute their press releases to a targeted list of journalists and media outlets. Muck Rack has been used by many businesses and has positive reviews from its users. Its website is www.muckrack.com.


PR Distribution: PR Distribution is a press release distribution service that offers a wide range of distribution options, including targeted industry lists, multimedia distribution, and social media sharing. PR Distribution has been used by many businesses and has positive reviews from its users. Its website is www.prdistribution.com.


These tools, apps, websites, and businesses can help businesses reach a wider audience through press release distribution to journalists, newspapers, websites, and TV news stations.


Managing these tools and maximising the return requires careful planning and use of budget. Greenfield Marketing are experts in managing and working with these organisations and training your teams to maximise your reach.

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